WHY HOLD THE MINDANAO TRUCK FAIR (MTF)
Mindanao hosts a fourth of the country’s more than 106-million people. It also produces from 50% to 100% of the country’s major agricultural output (corn, coconut, coffee, cassava, banana, pineapple, rubber, etc.). And yet the number of trucks on both paved and rough roads supposed to move the people and the products are visibly and undeniably insufficient. There are a number of factors that engender this need-availability disparity, foremost of which is higher and more prohibitive cost. Another factor is availability. An average Mindanao business person needing a good-quality truck would go to and source his unit from either Cebu, Manila or Subic. There is simply lack of readily available, good-quality and cheaper trucks in Mindanao.
The holding, thus, of the 1st Mindanao Truck Fair (MTF) is an answer to a need and a nod to practicality: bring the trucks, the good and later-model ones, both pre-owned and new, to Mindanao. Mindanao end-users then shall have easier access to them at lower overall cost. It is as simple as that.
The MTF packs another reason for being: with the government’s strict implementation this year of the Euro-4 emission standard, coupled with its Public Utility Vehicle Modernization Program (PUVMP) initiative, the public in general, and those Mindanao-based in particular, need to know more about these developments and to see for themselves the new vehicles designed or intended to meet the changes. That’s the apologia for the theme of “Changing times…changing trucks..”
Why Cagayan de Oro as the venue?
The reasons are mostly geographical, actually. A lightning-fast growing city and the center of Mindanao’s biggest regional economy (Region X), it is, distance-wise, nearer to the major population hubs in the island, particularly those from the west (cities of Zamboanga, Dipolog, Pagadian, Iligan, etc.), the east (cities of Butuan and Surigao), and the south (cities of Malaybalay, Valencia, etc.).
Cagayan de Oro City, the City of Golden Friendship, could be the truck mecca of Mindanao in no time at all.
Atty. Adonis B. Nicanor